Why core company values matter

According to Forbes, a company’s values are “the guiding light that bonds a team with a shared sense of purpose for achieving common goals”. Core values are what support the vision, shape the culture and reflect what a company values the most – the essence of the company’s identity. Many companies can focus mostly on technical competencies but often forget the underlying competencies that make their organisation run smoothly — the core values.

For an organisation’s core values to really matter, they need to be grounded in reality and to go beyond a simple set of guiding principles. They need to represent the foundation of the business itself. Authentic values should define how team members operate, behave, and interact on a day-to-day basis. This is what creates genuine accountability – to yourself and to your customers. And that’s what drives success.

Establishing strong and credible core values provides both internal and external advantages to any company. They help companies in the decision-making process, providing a benchmark against which to judge the validity of every decision. They help to educate clients and potential customers about the company’s identity and whether it is a good fit. And these values are now essential recruiting and retention tools, with employees seeking out companies that hold values that they consider as important.


A commitment to our company values has been an integral part of Alliance SI’s success over the past four decades. Excellence, service, integrity, and passion – we don’t just talk about these values, we live them. They are ingrained in our way of doing business; every decision is made with those values in mind; and every team member shares our commitment to maintaining these values in every aspect of their work. In fact, for Alliance SI these values are like the glue that binds our network together. And it is the strength and integrity of our network that allows us to build the most dependable networks for our clients!

Our commitment to our core values gives our customers confidence in our ability to deliver an unwavering high standard of service, qualifying us to work across critical environments like data centres, healthcare, government and now defence. Not only do these industries require suppliers to adhere to the strictest security standards, but they also have exacting expectations around service levels, downtime, and equipment reliability. While many supply companies claim to live up to these high expectations, Alliance SI delivers on the promise thanks to a highly trained team who genuinely care about the work they do and the outcomes they help to deliver.

Why Alliance SI?

That’s the reason Alliance SI is the infrastructure partner of choice for so many data centre operators and hyperscale customers – customers whose reliance on network connectivity is critical. It is paramount that network infrastructure be installed and maintained to the highest possible standard to ensure reliable service to their customers.

Done right, core values define your culture, shape your team, and drive your success. For Alliance SI, our core company values are what drives our purpose and connects our team. Our corporate culture and shared values enable us to deliver the most dependable networks to our customers. Our passion for delivering excellence unites our team and allows us to deliver great customer outcomes, time and time again.

Contact our team to learn more about our commitment to core values.